LinkedIn offers several subscription options tailored to different needs — from job hunting to promoting services and learning new skills. If you're considering a paid plan but aren't sure whether it's the right choice, let's explore the features and differences of each.

 

Why Choose a Paid LinkedIn Subscription?

Before subscribing, think about your goals:

• Are you looking for a job?
• Planning to hire employees?
• Aiming to promote your services or drive sales?

Answering these questions will help you choose the plan that best aligns with your objectives. Now, let’s dive into the main LinkedIn subscription options and what they offer.

 

LinkedIn Subscription Plans

 

LinkedIn Premium Career

Purpose: Job search.
Cost: The most affordable paid plan.
Key Benefits:

• Access to advanced job search tools.
• Insights into who viewed your profile.
• Resources to prepare for interviews.
• Tailored job recommendations.

Best for job seekers who want to increase their chances of landing the right role.

 

LinkedIn Premium Business

Purpose: Finding clients and promoting services.
Cost: Higher than Premium Career.
Key Benefits:

• Advanced search features for potential clients.
• Profile and engagement analytics.
• Ability to send InMail messages.
• A customizable button on your profile for direct interaction (e.g., booking consultations).

Ideal for professionals and entrepreneurs seeking to promote their services and connect with clients.

 

LinkedIn Recruiter

Purpose: Hiring candidates.
Cost: A premium, high-cost plan.
Key Benefits:

• Precise candidate filtering based on specific criteria.
• Advanced search capabilities.
• Tools for managing candidate pipelines.
• Ability to post job openings.

Perfect for recruiters and HR professionals.

 

LinkedIn Sales Navigator

Purpose: Driving sales.
Cost: Premium pricing.
Key Benefits:

• Find and track potential clients.
• Manage your contacts effectively.
• Use analytics tools to optimize your sales strategy.

Designed for sales professionals aiming to streamline client outreach and engagement.

 

LinkedIn Learning

Purpose: Skill development and continuous learning.
Cost: Mid-range.
Key Benefits:

• Unlimited access to a vast library of courses.
• Ideal for professional growth and upskilling.

Perfect for those committed to lifelong learning and professional development.

 

Premium Career vs. Premium Business: Key Differences

 

Premium Career

• Tailored for active job seekers.
• Provides insights into who viewed your profile.
• Includes InMail messaging to connect with recruiters.
• Offers tools for interview preparation and job recommendations.

Premium Business

• Designed for professionals seeking clients.
• Adds a customizable button to your profile for direct interactions.
• Includes advanced client search and contact management features.
• Offers exclusive access to Business Page functionality.

 

Tips and Recommendations

• If you decide to try a paid subscription, take advantage of the free trial period.
• Set a calendar reminder to cancel the plan a few days before the trial ends to avoid unwanted charges.

 

Julia Jolkin 👠👠

Top IT Recruiter & LinkedIn Expert

 

Feel free to contact me if you need:

• A review of your LinkedIn profile to understand how potential employers, partners, or clients perceive it. This will help you quickly find a job or confidently promote your services at any time. Sign up for the upcoming LinkedIn Makeover session.

• A career consultation to revise your career path and skills, especially if you haven’t been to an interview in a while and want to prepare thoroughly.