You have just 30 seconds to capture the attention of anyone visiting your LinkedIn profile and 2,200 characters in the "About" section to tell them what truly matters about you. This section is critical — it often determines whether you get invited to an interview.

That’s why your story needs to be unique, concise, and engaging. Share your narrative in a way that leaves a lasting positive impression. You are the author of your story — don’t leave room for others to guess.

 

Writing a Winning "About" Section: The Hook-Story-Offer Method

 

 

The Hook

 

Your opening 2–3 lines are your chance to grab attention.
They need to be compelling enough to make the reader want to continue.

• Avoid clichés and generic phrases.
• Start strong with bold, expressive language.

 

The Story

 

Your story should evoke:

• Emotion
• Trust
• Interest

Strike the right balance between professionalism and personality. Don’t just list skills — show who you are as a person.

Answer these key questions:

• Who are you?
• What journey have you been on?
• Why do you do what you do?

What to Include in Your Story

• Work experience: years, projects, scale.
• Qualifications: certificates, diplomas.
• Tools and technologies: what you’ve worked with (SaaS, CRM, web and mobile applications).
• Clients and markets: startups, corporations, B2B, B2C, B2G.
• Achievements: the results you’ve delivered for businesses.
• Values and inspiration: what drives you and your career goals.

Tailoring Your Story to Your Experience Level

For Juniors:

• Highlight your enthusiasm, eagerness to learn, and readiness to tackle tasks.
• Share details about certifications, degrees, and early projects.
• Mention any experience, including academic projects or internships.

For Mid-Level Professionals:

• Emphasize independence, accountability, and teamwork skills.
• Provide a detailed breakdown of your hard skills.
• Include examples of successful projects.

For Seniors:

• Demonstrate your ability to solve business problems, not just execute tasks.
• Showcase the scale and complexity of your projects.
• Reflect on your career ambitions and ongoing learning pursuits.

For Executives:

• Highlight achievements in elevating projects or businesses to the next level.
• Share your leadership philosophy and team management style.
• Focus on results and their impact on business outcomes.

 

The Offer

 

End with a clear statement of how you can add value for employers or clients. Focus on their needs: explain the problems you can solve and the results you can deliver.

Don’t forget to include a call to action — invite them to connect with you or discuss potential opportunities.

 

Improving the Readability of Your Text

 

• Break the text into paragraphs.
• Use bullet points to structure information.
• Avoid lengthy, dull sentences.
• Use emojis sparingly to keep attention on the content.

 

Your LinkedIn profile is your professional business card. Tell your story in a way that ensures you stand out!

 

Julia Jolkin 👠👠

Top IT Recruiter & LinkedIn Expert

 

Feel free to contact me if you need:

• A review of your LinkedIn profile to understand how potential employers, partners, or clients perceive it. This will help you quickly find a job or confidently promote your services at any time. Sign up for the upcoming LinkedIn Makeover session.

• A career consultation to revise your career path and skills, especially if you haven’t been to an interview in a while and want to prepare thoroughly.

 

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