Practical LinkedIn Usage for Professional Growth and Business

All courses
salary 1500 €
location Online
date 1. November
date ENG

About the course

If you or your company are not using LinkedIn, you are invisible to 90% of professionals in the market. LinkedIn resembles a combination of Google and Wikipedia with networking capabilities designed particularly for professionals. The largest B2B platform is used daily by 1 billion professionals worldwide, with a 20% annual growth rate. 

This platform is where careers and businesses are built, ranging from individuals to corporations and from local to global ventures. However, only 5% of users fully utilize the platform’s advanced search and automation capabilities, meaning there is minimal competition for those who decide to maximize LinkedIn for personal career growth or company development.

In this course, you will learn how to optimize your profile to attract clients, partners, contractors, and employers. You will acquire skills in using advanced search techniques, including Boolean Search, and modern digital tools such as Chrome extensions and AI technologies.

With this knowledge, you will be able to effectively promote your services and expertise on an international level without spending on advertising.

Curriculum group: Information and communication technologies.

Date of approval of the curriculum: 5.09.2024

Objective: By the end of the course, students will confidently use LinkedIn for advanced professional information and business contact searches. They will apply the latest digital technologies, automation tools, and artificial intelligence to more effectively grow their network of valuable connections. They will assess the effectiveness of their profile and identify new opportunities for partnership and collaboration.

Learning outcomes:

Graduates of the course:

  • Describe the main functions and capabilities of LinkedIn as a professional platform, navigate profile settings, and understand the differences between personal profiles, business pages, and company pages.
  • Create and optimize a LinkedIn profile to attract target clients and partners effectively.
  • Implement keywords and SEO principles to improve profile visibility in LinkedIn's search engine.
  • Find clients and partners on LinkedIn using Boolean Search and automate the search with query generators and Chrome extensions.
  • Demonstrate understanding of LinkedIn's internal algorithms.
  • Use AI tools to create posts and messages that receive a high response rate.
  • Analyze profile effectiveness using the Social Selling Index and identify ways to increase profile visits and networking conversions.

Program:

Duration: 6 weeks.

Price: 1500 euro (incl 22% VAT)

Teachers: https://ittalent.ee/en/services/our-trainings/teachers

Julia Jolkin:

Master’s in Communications (Tallinn University, 2004).

Top Voice of LinkedIn. Entrepreneur and expert using LinkedIn as the main platform for personal branding and business promotion since 2010.

Lecturer with experience in adult education.

Registration is not open yet. Register your interest. We will let you know as soon as the registration opens.

Сourse curator

Julia Jolkin
5060627
[email protected]


Töötukassa koolituskaardi koostööpartner
IT Talent is a training partner of the
Unemployment Insurance Fund

Registration is not open yet. Register your interest. We will let you know as soon as the registration opens.

Сourse curator

Julia Jolkin
5060627
[email protected]


Töötukassa koolituskaardi koostööpartner
IT Talent is a training partner of the
Unemployment Insurance Fund