If you or your company are not using LinkedIn, you are invisible to 90% of professionals in the market. LinkedIn resembles a combination of Google and Wikipedia with networking capabilities designed particularly for professionals. The largest B2B platform is used daily by 1 billion professionals worldwide, with a 20% annual growth rate.
This platform is where careers and businesses are built, ranging from individuals to corporations and from local to global ventures. However, only 5% of users fully utilize the platform’s advanced search and automation capabilities, meaning there is minimal competition for those who decide to maximize LinkedIn for personal career growth or company development.
In this course, you will learn how to optimize your profile to attract clients, partners, contractors, and employers. You will acquire skills in using advanced search techniques, including Boolean Search, and modern digital tools such as Chrome extensions and AI technologies.
With this knowledge, you will be able to effectively promote your services and expertise on an international level without spending on advertising.
Curriculum group: Information and communication technologies.
Date of approval of the curriculum: 5.09.2024
Objective: By the end of the course, students will confidently use LinkedIn for advanced professional information and business contact searches. They will apply the latest digital technologies, automation tools, and artificial intelligence to more effectively grow their network of valuable connections. They will assess the effectiveness of their profile and identify new opportunities for partnership and collaboration.
Learning outcomes:
Graduates of the course:
Program:
Duration: 6 weeks.
Price: 1500 euro (incl 22% VAT)
Teachers: https://ittalent.ee/en/services/our-trainings/teachers
Julia Jolkin:
Master’s in Communications (Tallinn University, 2004).
Top Voice of LinkedIn. Entrepreneur and expert using LinkedIn as the main platform for personal branding and business promotion since 2010.
Lecturer with experience in adult education.
Target group:
Conditions for starting the course:
This course requires a B1 level of English and will help you develop your conversational business English skills.
No prior experience with LinkedIn is required, but having an account is recommended.
A personal computer is required for online participation.
The group will open with a minimum of five participants.
Volume and structure of studies:
The course comprises 40 academic hours, including 26 hours of online classroom work with the instructor and 14 hours of self-study.
Description of the learning process:
The course lasts 6 weeks.
Group practical sessions are held online once a week on Fridays from 10:00 to 13:15 (4 academic hours with a short break) and are mandatory. Recordings of sessions are available for additional practice and homework review.
Teaching methods:
The course structure is practical, with students actively participating and contributing to the learning process by creating, experimenting, and shaping new knowledge and skills. Various adult learning methods are employed based on the objectives.
Online Classroom Work Includes:
Self-Study Includes:
Learning environment and materials:
All course events are conducted in an electronic learning environment, accessible only to instructors and students.
Online sessions represent practical sessions with instructor feedback.
The course organizer prepares all educational materials through publication on the electronic educational platform.
A personal computer is required for participation.
Having a LinkedIn account is recommended.
Enrollment closes when the group reaches 20 participants.
Module 1: Introduction to LinkedIn. Defining Your Professional Niche and Setting Goals
Module 2: Creating and Optimizing a Profile for Your Goals
Module 3: Advanced Search and Automation on LinkedIn
Module 4: Choosing and Creating a Content Strategy
Module 5: Creating and Optimizing a Service Promotion Funnel
Module 6: Performance Evaluation and Self-Analysis
Learning Materials:
1. Evaluation Method: Practical Group Work: Real-time group work with instructor feedback.
Evaluation Criteria:
2. Evaluation Method: Comprehensive Case Analysis: Conducted after each module.
Evaluation Criteria:
3. Evaluation Method: Written Self-Analysis: Conducted upon course completion.
Evaluation Criteria:
Graduation conditions:
Learning outcomes are assessed module-by-module based on practical work. Successful completion of the course requires attendance in at least 70% of classes, completion of 70% of practical assignments, and submission of a final self-analysis.
Issued documents:
Certificate
is issued to students who attend at least 70% of online sessions, complete 70% of practical assignments, and submit the final self-analysis.
The proof of participation
is issued if learning outcomes were not achieved, but the student participated in the learning process. Issuance depends on the number of attended classes, but it is not provided if the student attended less than half of the sessions.
Our teachers are recognized practicing professionals with relevant education, extensive experience in their fields, and a background in adult education. Thanks to these qualifications, they provide high-quality education that aligns with students' expectations and ensures the successful attainment of learning outcomes.
Julia Jolkin:
Master’s in Communications (Tallinn University, 2004).
Top Voice of LinkedIn. Entrepreneur and expert using LinkedIn as the main platform for personal branding and business promotion since 2010.
Lecturer with experience in adult education.